DON JAZZY UNVEILED AS THE BRAND AMBASSADOR FOR JOHNNIE WALKER'S NEW CAMPAIGN

Ceo Mavin Records and Nigeria's most successful producer Michael Collins Ajereh aka Don Jazzy has been signed up by Johnnie Walker as it's brand Ambassador. Johnnie Walker, a premium Scotch Whisky from the stable of Diageo brands, has unveiled its largest-ever global marketing campaign tagged: Joy Will Take You Further. The campaign, according to the company is a global market acgtivation taking place in 50 countries simultaneously and is expected to reach 350 million consumers in the first week of it's launch.
The Corporate Affairs Director  Diageo Nigeria,Mr. Sesan Sobowale, said the campaign, which was based on decades of research, challenged the conventional wisdom that success guarantees happiness.He said Johnnie Walker stood for progress, which had been the story of the whisky since it was started 200 years ago.“Joy Will Take You Further campaign is a step further on the evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective on personal progress, which has defined the brand’s philosophy for more than 15 years, helping Johnnie Walker become the most valuable spirits brand in the world,” he added. Don Jazzy has experienced different phases of success in his career up till now and he is expected to propagate  the message of and inspire the rest of Nigeria with the brand's message Joy will take you further being a true achiever, a game changer and a model to emulate.