Telsa Motors Model X

Tesla motors, owned by Billionaire Elon musk, decided to target its new Model X at women.

In doing so, it took compromises that make it more attractive to the targeted group, but less appealing for those outside of that group.

The problem, however, is that it can be shown that the group of women Tesla targeted constitutes just a small part of the market.

Something strange happened with the Tesla Model X. It seems the car was built for women.
No, it doesn't seem. It was conscientiously so. Elon Musk said as much.
Perhaps this was a move to expand Tesla's market. After all, recent demographic research into its buyer base showed the Model S is overwhelmingly bought by men.