African Internet TV giant, iROKO, at a DISCOP event that held today, officially launched iROKO Global, its global content distribution and licensing division.
iROKO
Global team will license the company’s extensive library of Nollywood
movies and TV series acros multiple platforms like Pay TV, Internet TV,
Inflight and YouTube channels.
The
division will work out of the company’s London HQ and partner with
media outlets in key markets such as the UK, US and France, to develop
iROKO branded channels as well as license Nollywood films and TV series.
Senior Vice President, Justine Powell,
who recently joined the company’s from the Associated Press where she
was Director of Sales for Europe & Africa, will be heading the iROKO
Global division.
Powell, speaking at the official launch said: “The
gains Nollywood has made in the last five years has been staggering.
Building on this momentum, and giving Nollywood the international
platform it deserves, iROKO Global will be making the best content the
industry has to offer available to its largest audience yet.”
“African
entertainment has, for too long, been undervalued. However, as
audiences look for more diverse content, demand for the continent’s most
popular form of entertainment has increased, and with this new
distribution division, we are bringing the best of Nollywood to millions
more fans around the world, across all platforms.”
TechCabal reports that iROKO Global has already signed a number of deals with partners such as Star Times, Canal, Nollywod TV, Lebara, Vox Africa, British Airways, amongst others.
Credit: Pulse
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